LANGLADE HOSPITAL STARS IN THEIR OWN PINK GLOVE DANCE VIDEO
October 7, 2011
LANGLADE HOSPITAL STARS IN THEIR OWN PINK GLOVE DANCE VIDEO
TO SUPPORT BREAST CANCER AWARENESS
Video entered in national competition to determine best Pink Glove Dance Video
Antigo, WI, October 3, 2011-- The Pink Glove Dance is spreading…to Langlade Hospital. More than 447 staff
members at Langlade Hospital, Clinics, Daycare and Assisted Living are starring in their own Pink Glove Dance video to
help spread the word about breast cancer awareness and prevention. The video was submitted to a national competition to
determine the best Pink Glove Dance video. The competition is sponsored by Medline Industries, Inc., manufacturer of
the gloves and producer of the original Pink Glove Dance video.
As part of the contest, Langlade Hospital’s video will be posted on www.pinkglovedance.com on October 3 along
with the videos of the other participants to be viewed by the public. Viewers can then vote on their favorite video (voting
requires a Facebook® account). The top three winners receive a donation in their name to the breast cancer charity of their
choice, such as the National Breast Cancer Foundation. The winners will be announced October 28 on
pinkglovedance.com.
“The opportunity to participate in what has become a national phenomenon for a great cause not only brought our
entire workforce together but unites us with others across the country that care and want to make a difference.” said Dave
Schneider, Executive Director for Langlade Hospital. “Success in addressing breast cancer requires a commitment from
each of us and all of us. Once again, this project proves that having a common cause for something good can do wonders
for bringing people together.”
The song used in Langlade Hospital’s video was Firework by Katy Perry. An interesting side note is that the artist
gave permission to use this song specifically for the Pink Glove Dance competition.
The original Pink Glove Dance video premiered in November 2009 and featured 200 Portland, Ore. hospital
workers wearing pink gloves and dancing in support of breast cancer awareness and prevention. Today the video has more
than 13 million views on YouTube® and has spawned hundreds of pink glove dance videos and breast cancer awareness
events across the country. A sequel was produced last October featuring 4,000 healthcare workers and breast cancer
survivors throughout North America.
Medline filmed the original Pink Glove Dance video at Providence St. Vincent Medical Center in Portland, Ore.,
which quickly generated thousands of responses, letters and e-mails from survivors, family and friends. It has entertained
and inspired laughter and, for many, it has evoked memories of their own battle with breast cancer or experiences faced
by loved ones.
“As a way to extend our breast cancer awareness campaign, we developed a pink glove called Generation
Pink™,” said Andy Mills, president of Medline. “Gloves are also the first point of contact between the healthcare worker
and the patient. And, because the glove is pink, we hoped it would get people talking about breast cancer.”
Medline is donating a portion of each sale of the pink gloves to the National Breast Cancer Foundation (NBCF).
To date, Medline has donated more than $800,000 to the NBCF to fund mammograms for individuals who cannot afford
them.
Why a Pink Glove Video Contest?
As a result of the original Pink Glove Dance video and the sequel videos, Medline has received hundreds of calls
from healthcare facilities, breast cancer survivor groups, schools and other organizations throughout the U.S. and Canada
inquiring about participating in another video.
“The response we received has been overwhelming and heartwarming,” said Sue MacInnes, Medline’s chief
marketing officer. “We were flooded with calls, e-mails and letters about the joy the videos have brought, and people
were asking if they could participate in another video. We didn’t want to leave anyone out who wanted to be in a Pink
Glove Dance video, so we thought a competition could include everyone who wanted to participate. All these videos from
the competition will help bring attention to breast cancer awareness and prevention.”
As the nation's largest privately held manufacturer and distributor of medical supplies, Medline is focused on
helping to improve the quality of care for patients and residents. Breast cancer awareness is a natural extension of
Medline’s corporate mission to help save lives through the early detection of breast cancer. (Visit
www.medline.com/breast-cancer-awareness for details). Based in Mundelein, Ill., Medline manufactures and distributes
more than 100,000 products to hospitals, extended care facilities, surgery centers, home care dealers and agencies and
other markets.
# # #
Click here to VOTE (must have a facebook account) »
October 7, 2011
Author:
Sarah Olafson, Marketing Assistant
Source:
Langlade Hospital
LANGLADE HOSPITAL STARS IN THEIR OWN PINK GLOVE DANCE VIDEO
TO SUPPORT BREAST CANCER AWARENESS
Video entered in national competition to determine best Pink Glove Dance Video
Antigo, WI, October 3, 2011-- The Pink Glove Dance is spreading…to Langlade Hospital. More than 447 staff
members at Langlade Hospital, Clinics, Daycare and Assisted Living are starring in their own Pink Glove Dance video to
help spread the word about breast cancer awareness and prevention. The video was submitted to a national competition to
determine the best Pink Glove Dance video. The competition is sponsored by Medline Industries, Inc., manufacturer of
the gloves and producer of the original Pink Glove Dance video.
As part of the contest, Langlade Hospital’s video will be posted on www.pinkglovedance.com on October 3 along
with the videos of the other participants to be viewed by the public. Viewers can then vote on their favorite video (voting
requires a Facebook® account). The top three winners receive a donation in their name to the breast cancer charity of their
choice, such as the National Breast Cancer Foundation. The winners will be announced October 28 on
pinkglovedance.com.
“The opportunity to participate in what has become a national phenomenon for a great cause not only brought our
entire workforce together but unites us with others across the country that care and want to make a difference.” said Dave
Schneider, Executive Director for Langlade Hospital. “Success in addressing breast cancer requires a commitment from
each of us and all of us. Once again, this project proves that having a common cause for something good can do wonders
for bringing people together.”
The song used in Langlade Hospital’s video was Firework by Katy Perry. An interesting side note is that the artist
gave permission to use this song specifically for the Pink Glove Dance competition.
The original Pink Glove Dance video premiered in November 2009 and featured 200 Portland, Ore. hospital
workers wearing pink gloves and dancing in support of breast cancer awareness and prevention. Today the video has more
than 13 million views on YouTube® and has spawned hundreds of pink glove dance videos and breast cancer awareness
events across the country. A sequel was produced last October featuring 4,000 healthcare workers and breast cancer
survivors throughout North America.
Medline filmed the original Pink Glove Dance video at Providence St. Vincent Medical Center in Portland, Ore.,
which quickly generated thousands of responses, letters and e-mails from survivors, family and friends. It has entertained
and inspired laughter and, for many, it has evoked memories of their own battle with breast cancer or experiences faced
by loved ones.
“As a way to extend our breast cancer awareness campaign, we developed a pink glove called Generation
Pink™,” said Andy Mills, president of Medline. “Gloves are also the first point of contact between the healthcare worker
and the patient. And, because the glove is pink, we hoped it would get people talking about breast cancer.”
Medline is donating a portion of each sale of the pink gloves to the National Breast Cancer Foundation (NBCF).
To date, Medline has donated more than $800,000 to the NBCF to fund mammograms for individuals who cannot afford
them.
Why a Pink Glove Video Contest?
As a result of the original Pink Glove Dance video and the sequel videos, Medline has received hundreds of calls
from healthcare facilities, breast cancer survivor groups, schools and other organizations throughout the U.S. and Canada
inquiring about participating in another video.
“The response we received has been overwhelming and heartwarming,” said Sue MacInnes, Medline’s chief
marketing officer. “We were flooded with calls, e-mails and letters about the joy the videos have brought, and people
were asking if they could participate in another video. We didn’t want to leave anyone out who wanted to be in a Pink
Glove Dance video, so we thought a competition could include everyone who wanted to participate. All these videos from
the competition will help bring attention to breast cancer awareness and prevention.”
As the nation's largest privately held manufacturer and distributor of medical supplies, Medline is focused on
helping to improve the quality of care for patients and residents. Breast cancer awareness is a natural extension of
Medline’s corporate mission to help save lives through the early detection of breast cancer. (Visit
www.medline.com/breast-cancer-awareness for details). Based in Mundelein, Ill., Medline manufactures and distributes
more than 100,000 products to hospitals, extended care facilities, surgery centers, home care dealers and agencies and
other markets.
# # #
Click here to VOTE (must have a facebook account) »
