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Langlade County Tourism Posts Recording-Breaking Year in 2022

June 6, 2023

The Wisconsin Department of Tourism released 2022 economic impact data, showing the tourism industry generated a record-breaking $23.7 billion in total economic impact. The highest-ever overnight visitation helped fuel the growth, with Langlade County playing a pivotal role by contributing $77 million in total economic impact.
The 2022 total economic impact surpassed the previous statewide record of $22.2 billion set in 2019. Langlade County also surpassed the previous record of $48.8 million set in 2021. Additionally, last year, Langlade County tourism supported 425 part-time and full-time jobs across various sectors of the industry and generated 0.8% in local tax revenue. Statewide, tourism generated $1.5 billion in state and local tax revenue. Without this revenue, each Wisconsin household would pay an additional $620 to maintain the current level of government services.
“With all the recreational assets that Langlade County has to offer, the County of Trails was an attraction for visitors and locals to escape outdoors,” said Keri Beck, Langlade County Economic Development Corporation’s Assistant Director. “Visitors to Langlade County enjoyed 200,000+ acres of public land, 650+ miles of motorized trails, and 300+ miles of silent sports trails, plus many other outdoor activities.  The 2021 numbers are very encouraging and we capitalize on that momentum in 2022.  We hope to continue this momentum this year”
In 2022, there were 111.1 million visits in Wisconsin, which was up 8.8 million visits, or 8.7%, over the previous year. This includes a record 45.4 million overnight visits, or a 13.8% increase from 2021. Overnight visitors, on average, spent nearly three times as much as day trip visitors. To learn more about Wisconsin tourism’s record-breaking year, view the 2022 economic impact data, including a county-by-county breakdown, at
 “Tourism is both big fun and big business. I’m so grateful for the innovation and dedication of the folks who make up Wisconsin’s tourism industry. Each one of them played a role in setting this record,” said Wisconsin Department of Tourism Secretary Anne Sayers. “Aided by strategic marketing, Wisconsin convinced more visitors to stay longer so they could add more activities to their itinerary, delivering a deeper economic impact. I congratulate the entire industry on an incredible record-breaking year.” 
Langlade County Economic Development Corporation was awarded a Destination Marketing Organization grant in 2022 to help market the County of Trails.  Through this grant and the City of Antigo Room Tax dollars collected, the Langlade County Tourism website,, upgraded to add an itinerary builder and other user-friendly features, Go To Spots were created, additional print and online marketing were implemented, tourism stories were written, and a booth at the Wisconsin State Fair to attract and assist tourist to come, return and potentially move to Langlade County.  To find out more about the County of Trails, visit