Build Your Adventure

April 25, 2012

Libby Maurer

Discover Mediaworks

LANGLADE – An early spring gives outdoor enthusiasts cause to explore Wisconsin’s trails sooner than usual. In an upcoming episode of Discover Wisconsin, produced in partnership with the Ice Age Trail Alliance of Cross Plains, the Merrill Chamber of Commerce, the Langlade County Economic Development Corporation, the Waupaca Area Chamber of Commerce, and Waushara Area Chamber of Commerce, the geology that gives the Ice Age National Scenic Trail its name is revealed. Shot over the past year, the episode will air Saturday, April 28 and Sunday, April 29 on the Discover Wisconsin broadcast network, reaching almost 480,000 viewers across the upper Great Lakes region, including Wisconsin, Minnesota, Iowa, Northern Illinois and Upper Michigan.

Host Emmy Fink takes viewers on a four county journey through the mid-section of trail in the center of the state. Friends of the trail teach Emmy about geological formations that helped shape it. It also features destinations along the trail that will appeal to any Wisconsin traveler.

Emmy visits locations along the 51-mile stretch of Ice Age Trail that covers Langlade County with Dave Mickelson, Emeritus Professor of the Geosciences Department at the University of Wisconsin. Together, they explore the county’s diverse landscape, from steep moraine sides to an outwash plain with rich soil. The Baldy Hill section of the Trail especially tested their endurance. “I have to be honest … it was really challenging,” Emmy said. “But it makes for a beautiful, scenic hike.”

However, Wisconsin’s “County of Trails” has more than land-based trails. “The Wolf River draws all sorts of recreationalists to the area,” said Christine Berry, executive director of the Langlade County Economic Development Corporation. “It is one of Wisconsin’s premiere white water rivers.”

Winding over 1,000 miles across Wisconsin, the Ice Age Trail requires year-round attention. A network of volunteers generously donates their time to build, improve and maintain the trail. “There’s a message that this trail has that resonates with more and more people; it’s humbling,” said Mike Wollmer, Ice Age Trail Alliance Executive Director. “Last year volunteers gave a total of 65,000 hours.”

The episode’s producer, Chad Diedrick, hopes learning about the geology of the trail will inspire viewers to rediscover it. “When you understand that something occurring 12,000 years ago formed the ground you’re walking on today, you appreciate the experience more.” This is the second of the series of Discover Wisconsin episodes featuring the Ice Age Trail. Production and planning is already in progress for the third episode covering the southern portion of the Trail.

Discover Wisconsin is the nation’s longest running tourism program, celebrating its 25th Anniversary throughout 2012. Discover Wisconsin can be seen on WAOW in Wausau and WFRV in Green Bay Saturdays at 6:30 p.m., and statewide on FSN North Saturday mornings at 10 a.m. For more on this episode visit

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